About Fly London From the very beginning that Fly London’s design philosophy has been to create original fashion products using traditional techniques in an unexpected way. Bound for the fashion market, Fly London is uncompromising in its style and design. Fly London. FLY shoes are the footwear of universal youth fashion culture designed to meet the needs for fashion, comfort and style. Unique and uncompromising design, season to season, keep FLY at the cutting edge of fashion.